Privacy Policy

Last Updated: Octiober 5, 2023

This Privacy Policy (the "Policy") describes how we at MarathonFoto Digital Solutions Inc. (MarathonFoto), which includes our partners (brands) listed on the home page of this website (our "Partners"), handle the information we collect from you when you visit any of the websites that link to this Policy (the "Sites"), as well as information we may collect from you when you use our services (the "Services") (i.e., when you when you purchase photos and/or photo-related products from us). We want to be sure you understand our practices and how we strive to protect any personal information we collect. By using the Sites or our Services, you agree to the terms and conditions of this Policy. We may update this Policy at any time. Any changes to the Policy will become effective upon the date of our posting of the revised Policy on the Sites. If you use the Sites or the Services following that date, you will be deemed to have accepted the Policy's updated terms.

What Information Does MarathonFoto Collect, and How?

MarathonFoto collects "Personally Identifiable Information" (or "PII"), which is information that identifies you as an individual, such as your full name, address, email address, credit or debit card number, etc., when you make a purchase from us. We also collect PII from you when you submit it to join our mailing list or to receive other communications from us. MarathonFoto may also receive your PII when you participate in an event that one of our Partners is covering, which might include, for example, your timing and finish information for a race or photos at an event.

Through the Sites, we also collect information that is not PII but relates to your use of the Sites. Non-PII is aggregated information, demographic information and any other information that does not reveal your specific identity. Non-PII is "passively" collected from you through browser navigational tools, such as cookies.

A "cookie" is a small text file that a website, when visited by a user, sends to that user's browser which, in turn, may store some data on the user's hard drive or memory. MarathonFoto uses cookies to identify your visit session for customizing your user experience, for generating website analytical data, and for Google Display Advertising and Remarketing with Google AdWords on third party websites. MarathonFoto will track your use of the site in order to gain aggregate data that may be analyzed for trends and statistics, and may use accumulated aggregate data for purposes including, but not limited to, marketing analysis, evaluation of services provided by MarathonFoto, and business planning. MarathonFoto does not currently respond to a user's "Do Not Track" signal.

You may use features of your web browser to block or delete MarathonFoto cookies, cookies used for Google AdWords, and/or cookies used for Google Display Advertising and Remarketing with Google AdWords from the user's hard drive or memory. However, by disabling cookies, certain site features and functionality may no longer work properly or at all. You can opt out of Google Display Advertising and Remarketing with Google AdWords ad by following Google's instructions, which are available at

MarathonFoto may collect PII when it conducts surveys or other studies of its user base. Participation in such surveys is at the user's option.

How Does MarathonFoto Use the Personal Information it Collects?

MarathonFoto may use the PII that we collect for any or all of the following purposes:

  • Responses to Requests. We may use PII about you to respond to your requests, such as to fulfill your purchase requests, send you publications or other information, and to answer your questions.

  • Communications with You. MarathonFoto may utilize user-provided email addresses to contact users on an individual basis. If you join our mailing list or otherwise provide your contact information to any of our partners, we may send you newsletters or other notices to inform you of information relevant to our Services and to offer you products, programs, or services that we believe may be of interest to you. You may opt out of receiving such communications, as described in those communications and below regarding "Managing Communications with You".

  • Internal Business Purposes. We may also use PII about you for our internal business purposes, such as data analysis, audits, enhancing the Sites, identifying usage trends and determining the effectiveness of our promotional messaging.

With Whom Does MarathonFoto Share the Personal Information it Collects?

  • Third-Party Service Providers. We may share PII with unaffiliated third parties who provide us with services, such as to conduct order fulfillment, to provide technology, to undertake data analysis, or to perform similar services we may request. In general, the third-party providers used by us will only collect, use and disclose your PII to the extent necessary to allow them to perform the services they provide to us. Please note that certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which they will handle your PII.

  • Operational Partners. We may share PII with unaffiliated third parties who are our operational partners, such as the entities that host events where we take photographs, so that those entities may contact about future events or otherwise inform you about their products or services. If you would prefer that we not share your PII with such operational partners please contact us at Other than with such operational partners, MarathonFoto does share PII with third parties for those third parties to market their own goods or services to you.

  • Acquirers or Assignees. In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of MarathonFoto or its assets, we may transfer any and all information that we collect from Sites or Service users to the acquiring party or assignee.

  • Entities Entitled Under Law. We may disclose PII about you to others as we believe to be appropriate in the following circumstances: (i) when required by applicable law, including laws outside your country of residence; (ii) to comply with legal process (iii) to respond to requests from public and government authorities; (iv) to enforce the terms and conditions for use of the Sites or Services, including this Privacy Policy; (v) to protect and defend our rights and property; (vi) to protect the interests and safety of MarathonFoto or others; and (vii) to permit us to pursue available remedies or limit the damages that we may sustain. We have no obligation to notify you of such disclosures, except as required by applicable law.

MarathonFoto may publicly disclose aggregate information (but not PII), to share survey results, to provide data to advertisers on user preferences and/or demographics, for business planning, and for publicizing overall usage data in press communications.

How Can You Manage PII You Submit?

  • Managing Communications With You. If you no longer wish to receive emails from us on a going-forward basis, you may opt-out of receiving such emails by following the "unsubscribe" directions on the e-mails.

  • Updating or Correcting PII. If you would like to review, correct, update or remove PII about you that you previously provided to us, you may do so by sending us an e-mail at For your protection, we will only implement such requests with respect to the PII associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will endeavor to comply with your request as soon as reasonably practicable. Please note that we are not responsible for correcting, updating or deleting any information in the databases of third parties with whom we have already shared your PII.

Links with Other Sites

The MarathonFoto site contains links to other websites, whether owned or controlled by MarathonFoto partners, or unrelated third parties. Please note that the privacy policies of those sites may differ from those of MarathonFoto. MarathonFoto is not responsible for the privacy policies and practices of any linked website. We encourage you to read the privacy policy of any website you may visit.

Security: How Do We Protect and Maintain PII Collected Through the Sites?

To secure Site integrity, MarathonFoto employs measures, including but not limited to security audits, use of encryption tools and software, and other reasonable security measures and procedures. MarathonFoto will not request or store a user's Social Security Number. When an MarathonFoto offers items or services for sale where credit card information is required, MarathonFoto will transmit and store that information in an encrypted format and in accordance with general industry practices.

Internal access to users' private and nonpublic personal information is restricted to site administrators and individuals on a need-to-know basis.


In the event that MarathonFoto becomes aware that site security is compromised or nonpublic user information has been disclosed to unrelated third parties as a result of external activity, including but not limited to external security attacks, MarathonFoto shall take reasonable measures which it deems appropriate, including but not limited to internal investigation and reporting, and notification to and cooperation with law enforcement authorities, notwithstanding other provisions of this Privacy Policy.

If MarathonFoto becomes aware that a user's personal information provided to MarathonFoto has been disclosed in a manner not in accordance with this Privacy Policy, MarathonFoto shall make reasonable efforts to notify the affected user, as soon as reasonably possible and as permitted by law, of what information has been disclosed, to the extent that MarathonFoto knows this information.

No Guarantees for Factors beyond the Control of MarathonFoto

While this Privacy Policy expresses the standards of MarathonFoto for maintenance of private data, MarathonFoto is not in a position to guarantee that the standards will always be met. There may be factors beyond the control of MarathonFoto (e.g., "script kiddies", "crackers and other malcontents") that may result in disclosure of data. As a consequence, MarathonFoto disclaims any warranties or representations relating to maintenance or nondisclosure of private information.

Use of the Site by Children. The Sites are not directed to children under the age of thirteen (13), and we do not knowingly collect PII from any children under age 13. If you are under age 13, please do not submit any PII to us.

International Transfers and Processing of PII. By providing your PII to the Sites, you unambiguously consent to the transfer of such PII to, and the collection, retention, and processing of such PII in the United States and other countries or territories. As an example, if you are located in Canada or the European Economic Area and your transaction is processed by a payment gateway located in the United States, then your PII used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Contacting Us. If you have any questions or concerns related to this Privacy Policy or the information practices of this Site, please send us an e-mail at, or write to or call us at the address below.

Privacy Officer, MarathonFoto Digital Solutions, 110 N Iowa Ave STE 104, Washington, IA 52353.

Biometric Information Privacy Policy

MarathonFoto has instated the following policy related to any biometric data that MarathonFoto possesses as a result of MarathonFoto’s operations or use of MarathonFoto's products and services.

Biometric Data Defined. As used in this policy, biometric data means any biological characteristics of a person, or information based upon such a characteristic, including characteristics such as those defined as “biometric identifiers” and “biometric information” under the Illinois Biometric Information Privacy Act, 740 ILCS 14/1, et seq. “Biometric identifier” means a retina or iris scan, fingerprint, voiceprint, or scan of hand or face geometry. “Biometric information” means any information, regardless of how it is captured, converted, stored, or shared, based on an individual’s biometric identifier used to identify an individual.

Collection, Storage, Use, and Transmission of Biometric Data. MarathonFoto may collect, store, use and/or transmit biometric data during the course of conducting MarathonFoto’s operations and of providing products or services to MarathonFoto clients. MarathonFoto will collect, store, use and/or transmit any biometric data solely for identity verification to use, access and purchase items from MarathonFoto. MarathonFoto will not sell, lease or trade to third parties any biometric data that it receives from runners as a result of their use of MarathonFoto's services.

Biometric Data Storage. MarathonFoto shall use a reasonable standard of care to store, transmit and protect from disclosure any paper or electronic biometric data collected, and shall store, transmit, and protect from disclosure all biometric data in a manner that is the same as or more protective than the manner in which MarathonFoto stores, transmits, and protects other personal information that can be used to uniquely identify an individual or an individual’s account, PINs, driver’s license numbers, and social security numbers. Any biometric information collected will be destroyed permanently within three years after collection.

Disclosure. MarathonFoto will not disclose, disseminate and/or transmit any client’s biometric data to any person or entity other than the client, unless required by law.